London is a vibrant, sprawling metropolis known for its iconic attractions, rich history, and, let’s be real—its ability to empty your wallet faster than you can say “mind the gap.”
But don’t be discouraged. While this city has plenty of high price tags, it also offers some incredible experiences for free. You just need to know where to look.
In this guide, we’ll walk you through the best free things to do in London.
Whether you’re a local looking to rediscover your city or a tourist on a budget, these activities are guaranteed to deliver the London experience without spending a penny.
Must-See Museums and Galleries
London is famously known as the home to some of the world’s best museums, and, surprisingly, many of them are free.
Here’s where you should start your cultural journey:
British Museum
The British Museum is an absolute classic—a vast collection of human history, art, and culture that spans continents and millennia. You’ll come face to face with treasures like the Rosetta Stone, the Parthenon sculptures, and Egyptian mummies. Visiting the British Museum isn’t just about looking at historical artifacts—it’s about feeling the pulse of history in one of the world’s most iconic museums.
- What’s Special: Whether you’re into ancient Egypt or Greek mythology, this museum’s got it all. It’s the perfect spot for a deep dive into human civilization. The Assyrian wing is particularly fascinating, with massive stone sculptures and wall carvings depicting a lost world.
- Top Tip: Don’t miss the Great Court, the largest covered public square in Europe, perfect for taking in the architectural grandeur of the space.
- Nearest Tube: Russell Square or Holborn.
National Gallery
Located on the north side of Trafalgar Square, the National Gallery is the art lover’s haven. Walk among works from the likes of Van Gogh, Turner, Michelangelo, and Da Vinci—masterpieces that changed the world of art forever. Whether you’re drawn to Renaissance art or Post-Impressionism, the gallery offers an unparalleled artistic journey.
- Personal Touch: One of the highlights has to be Van Gogh’s “Sunflowers”—stand before it, and you might just feel some of the artist’s intensity and vivid imagination. It’s the perfect place for those moments of inspiration.
- Family-Friendly Tip: The gallery also offers kid-friendly activities and trails, making it a great stop for the whole family.
- Nearest Tube: Charing Cross or Leicester Square.
Tate Modern
If you’re looking for something more experimental, the Tate Modern is your spot. Housed in a former power station along the Thames, the museum is a testament to industrial chic. Here, you’ll find some of the most provocative and bold pieces in modern art history—from Picasso to Damien Hirst, from gigantic installations to intimate sketches.
- What to Expect: The Turbine Hall always hosts ambitious and monumental works, and its size allows for truly massive and immersive pieces. You’ll see things here that will make you think, and sometimes that’s uncomfortable. But art, after all, is meant to challenge.
- Why Visit?: Because it’s one of the only places where you can see works from some of the greatest names in contemporary art—for free!
- Nearest Tube: Southwark or Blackfriars.
Natural History Museum
Step into the magnificent Victorian building of the Natural History Museum, and you’ll be greeted by an awe-inspiring collection dedicated to the natural world. With over 80 million items, this museum covers everything from dinosaurs to precious gemstones. Be sure to look out for the colossal blue whale skeleton that hangs gracefully from the ceiling in the Hintze Hall.
- Highlights: The dinosaur gallery is a must-see, especially for families—it features fossils, life-sized models, and even animatronic dinosaurs that captivate all ages. The Earth Hall, with its giant revolving globe, is another unforgettable part of your visit.
- Hidden Gem: Don’t miss the Cocoon in the Darwin Centre, where you can learn about ongoing research and discover the stories of groundbreaking naturalists.
- Best for Families: Interactive exhibits make this museum perfect for kids. If you have little ones in tow, they’ll love the exploration trail and engaging activities throughout.
- Nearest Tube: South Kensington.
Iconic Landmarks You Can Visit for Free
London’s skyline is dotted with iconic landmarks, and some of the most famous ones are entirely free to experience. Here are some unmissable free experiences:
Changing of the Guard at Buckingham Palace
The Changing of the Guard ceremony is quintessentially British—pomp, ceremony, and a lot of stoic faces. It’s held most days in front of Buckingham Palace, and the best part is that you can see it all for free. The precision, the music, the uniforms—it’s all designed to showcase British tradition at its finest.
- Timing Matters: The ceremony typically starts at 11 AM, but you’ll want to get there earlier to secure a good spot. You’ll also want to check the official schedule online since it doesn’t take place every day.
- Make It Personal: Bring along a coffee and a friend, stand at the gates, and soak up the atmosphere—it’s one of those must-do London experiences.
- Nearest Tube: Green Park or Victoria.
Trafalgar Square
Trafalgar Square is more than just a central meeting point; it’s a celebration of London’s heritage, marked by Nelson’s Column and surrounded by fountains and stone lions that you’re likely to find kids and tourists climbing on any given day.
- Photo Op Alert: Make sure to grab a classic picture sitting by the fountains or even alongside one of the giant lions. Trafalgar Square is always buzzing, whether it’s impromptu performances or even protests.
- Winter Bonus: If you visit during Christmas time, Trafalgar Square boasts a massive tree gifted by Norway each year—one of the city’s best festive sights.
- Nearest Tube: Charing Cross.
Piccadilly Circus
Dubbed London’s answer to Times Square, Piccadilly Circus is iconic, especially at night when the neon lights blaze and illuminate the area with a colorful glow. This bustling junction is where old meets new: the historic Criterion Theatre juxtaposed with towering digital billboards.
- Why Visit?: It’s all about the atmosphere. Sit at the base of the Shaftesbury Memorial Fountain and watch the world go by—it’s a scene you won’t forget.
- Fun Fact: The statue is often incorrectly called “Eros,” but it actually represents Anteros, the god of requited love.
- Nearest Tube: Piccadilly Circus.
Covent Garden
Covent Garden is one of London’s most vibrant and exciting areas. It’s a place where street performances, historic architecture, and boutique shopping collide in the best way possible. The Covent Garden Piazza is a hotspot for performers—ranging from magicians and mime artists to acrobats. You can spend hours here just watching free performances that change daily.
- Why Go? The atmosphere is unbeatable. Imagine old market halls, cobbled streets, and incredible live performances. Make sure to step into the Apple Market, where you’ll find everything from artisanal crafts to quirky souvenirs. For something a bit quieter, explore St. Paul’s Church (nicknamed the “Actors’ Church”) just off the Piazza, which has a beautiful hidden garden.
- Hidden Gem: If you’re a fan of floral displays, check out the Flower Cellars or the shops around the Piazza for some gorgeous botanical arrangements, often rotating based on season and always perfect for a photo opportunity.
- Nearest Tube: Covent Garden or Leicester Square.
Camden Market
Camden Market is an iconic London hotspot, buzzing with energy and creativity. Known for its eclectic mix of stalls and street food, Camden Market is a melting pot of cultures, tastes, and styles. Walking through the market, you’ll encounter vintage clothing, one-of-a-kind trinkets, handcrafted jewelry, and everything in between. The winding alleys of Camden are perfect for people-watching, exploring alternative fashion, and enjoying incredible food—from vegan treats to exotic street cuisine.
- Why Go? Camden’s charm lies in its diversity. This is where London’s counter-culture finds expression, and even if you don’t buy anything, simply exploring the market, with its vibrant street art and quirky vendors, is a whole experience.
- Don’t Miss: Wander along Camden Lock and watch the boats go by or grab a bite from one of the many food vendors. The market also offers some great photo spots, like Amy Winehouse’s statue, which pays tribute to one of Camden’s beloved late icons.
- Pro Tip: Come early if you want to beat the weekend rush, as it gets extremely busy around midday.
- Nearest Tube: Camden Town or Chalk Farm.
Beautiful Parks and Green Spaces
When city life becomes too hectic, London’s parks are an ideal respite. Spanning every corner of the city, London’s green spaces offer both relaxation and recreation—all for free.
Hyde Park
Hyde Park is possibly the most well-known green space in the city. It’s where tourists and locals come to escape the traffic and noise, whether by renting a paddle boat on the Serpentine or simply taking in a lazy afternoon picnic. Speaker’s Corner on Sunday mornings is a vibrant stage for debate and discourse—you’ll hear everything from serious political arguments to some outlandishly eccentric views.
- Top Activities: Besides the usual walking and picnicking, check out the Rose Garden for a splash of color and the memorial fountains honoring Princess Diana.
- Local Insight: Hyde Park also plays host to some incredible events throughout the year—from free concerts in summer to Winter Wonderland at Christmas (though some parts of that do require payment).
- Nearest Tube: Hyde Park Corner or Marble Arch.
Greenwich Park
Greenwich Park isn’t just a green space—it’s a historic gem with panoramic views over the River Thames. Climb the hill to stand beneath the Royal Observatory and gaze at the entire London skyline. It’s a view worthy of the effort, whether you’re a solo traveler, a romantic couple, or a family seeking a memorable London moment.
- Why Visit?: The view from the top is one of the best in London—come for a sunrise or sunset and watch the city come alive in a magical way.
- What Else?: While here, you can also explore the free areas of the nearby National Maritime Museum or wander through Greenwich Village, which is packed with cute cafes and historic pubs.
- Nearest Tube: Cutty Sark (DLR).
Richmond Park
A little further out, but worth the journey, Richmond Park is a wild expanse with herds of roaming deer. It’s one of the most natural spaces in London, where you’ll feel completely detached from the hustle and bustle of city life.
- What to Expect: Besides the obvious attraction—the deer—Richmond Park also offers some incredible cycling routes, as well as Isabella Plantation, an ornamental woodland garden that bursts with color in the spring.
- Nearest Tube: Richmond.
- Pro Tip: If you’re an early riser, catch the park at dawn—the mist over the grass and the sight of the deer is pure magic.
Panoramic Views and Lookout Points
London has an iconic skyline, and there’s nothing like seeing it from above—especially if it doesn’t cost you a thing.
Sky Garden
Located on Fenchurch Street, the Sky Garden offers sweeping, 360-degree views of the city. Unlike the Shard, which has hefty admission fees, the Sky Garden is entirely free, but tickets need to be booked online ahead of time. Here, you can stroll through landscaped gardens, sip a coffee from their cafe, and gaze out over the Thames.
- Booking Tip: Free tickets are available around three weeks in advance. Set a reminder on your phone so you don’t miss out!
- Why Go?: You get a bird’s eye view of landmarks like the Tower Bridge, the Shard, and St. Paul’s—all from the comfort of a cozy indoor garden.
- Nearest Tube: Monument.
Primrose Hill
If you’re looking for a natural vantage point, head over to Primrose Hill, located just north of Regent’s Park. It offers a view that’ll make you fall in love with London’s skyline all over again. Locals gather here for sunset picnics, and it’s the perfect spot to slow down, breathe in the city from afar, and enjoy a quieter side of London.
- Why Go? Bring a takeaway coffee, a blanket, and just chill—one of London’s best free experiences, hands down.
- Nearest Tube: Chalk Farm.
One New Change Rooftop
For another free viewpoint, head to the rooftop of the One New Change shopping centre, just behind St. Paul’s Cathedral. This spot isn’t well-known among tourists, but it offers a close-up view of the magnificent dome of St. Paul’s, with the added bonus of a skyline backdrop. It’s a particularly impressive sight at sunset when the light hits St. Paul’s, bathing it in a golden glow.
- Nearest Tube: St. Paul’s.
- Fun Fact: The rooftop is open all year round, and although it houses a restaurant, anyone can access the viewing terrace for free.
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Hidden Gems and Unique Experiences
Beyond the typical tourist attractions, London has an abundance of quirky, lesser-known gems that are completely free to explore.
Street Art in Shoreditch
London’s East End is a living gallery, with Shoreditch as its epicenter. Murals by Banksy, as well as up-and-coming street artists, make the area a colorful adventure for art lovers and explorers alike. Brick Lane and surrounding streets are filled with expressive murals, political messages, and intricate graffiti, giving visitors an insight into London’s underground art culture.
- Why Go? It’s London’s creative heartbeat—raw, unapologetic, and inspiring.
- Top Spots: Check out Rivington Street and the Cargo Nightclub wall for some impressive pieces.
- Nearest Tube: Old Street or Shoreditch High Street (Overground).
Leadenhall Market
Leadenhall Market is one of the oldest markets in London, dating back to the 14th century. The architecture alone is a reason to visit, with its ornate roof and cobbled floors, but for film buffs, this market is extra special as it served as the setting for Diagon Alley in the first Harry Potter film. Even if you’re not buying anything, wandering through the market feels like stepping back in time.
- Why Visit? Stroll through, take photos, and appreciate the stunning Victorian architecture.
- Nearest Tube: Monument or Bank.
St. Dunstan in the East
This hidden garden is a local secret—a small, tranquil escape amidst the city’s hustle. Located between London Bridge and the Tower of London, St. Dunstan in the East was originally a church that was severely damaged during the Blitz in World War II. Today, the ruins have been transformed into a peaceful garden, with creeping vines and trees taking over what’s left of the building, creating an almost ethereal atmosphere.
- Why Visit? It’s one of London’s most picturesque, serene spots—perfect for a quiet moment away from the city’s noise.
- Nearest Tube: Monument or Tower Hill.
Little Venice
In northwest London, Little Venice offers a different perspective of the city. Wander along the peaceful canals lined with charming houseboats, leafy trees, and quaint cafes. It’s a far cry from the chaotic central areas, offering an unexpected touch of tranquility in London.
- Why Go? Take a relaxing walk along the canals, snap some photos, or even watch as the boats pass through the narrow waterways.
- Top Tip: Walk from Little Venice to Camden Lock—a scenic 45-minute walk that takes you through Regent’s Park and offers some great views along the way.
- Nearest Tube: Warwick Avenue.
Practical Tips To Consider For The Best Free Things In London
London can be one of the most wallet-busting cities in the world, but with a little savvy, you can keep costs to a minimum. Here are some practical tips to help you make the most of London’s free offerings:
Use Public Transport Wisely
London’s public transport system can be your best friend. Get yourself an Oyster card or use a contactless bank card to benefit from daily travel caps. Alternatively, consider walking—many major attractions are closer together than you might think, and walking allows you to soak in the city’s vibrant neighborhoods.
Visit During Off-Peak Hours
Avoid the crowds by visiting popular attractions early in the morning or later in the evening. The Changing of the Guard is easier to watch if you’re there before the crowds, and places like Sky Garden are best booked for early slots to catch the city waking up.
Bring Your Own Snacks
Eating out in London can drain your budget fast. Instead, pack your own snacks or lunch and enjoy a picnic in one of London’s parks. Many grocery stores, like Tesco and Sainsbury’s, offer affordable “meal deals” that are perfect for lunch on the go.
Plan for Events and Festivals
London hosts numerous free festivals, outdoor concerts, and events throughout the year. Whether it’s the Notting Hill Carnival, Chinese New Year celebrations, or London’s Pride Parade, there’s always something going on, and many of these events are completely free to attend.
Follow Free Walking Tours
Several companies offer free walking tours of different areas of the city, including Covent Garden, South Bank, and Jack the Ripper tours in East London. These tours are a fantastic way to learn more about London from a local’s perspective. Just remember to tip your guide!
Discover London Without Breaking the Bank
London is full of wonders that won’t cost you a single penny—it’s just about knowing where to go.
From the bustling energy of Trafalgar Square to the quiet beauty of St. Dunstan in the East, there’s a side of London that is open and accessible to everyone, no matter your budget. Grab a map, lace up your walking shoes, and take advantage of everything this dynamic city has to offer—without breaking the bank.
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